Arts, AV Technology &
Communications

The Arts, A/V Technology, and Communications cluster is about flexing your creativity, design, writing, performing, and multimedia skills. Over the next decade, the Arts, Audio/Video Technology, and Communications cluster is expected to experience lower-than-average occupational employment growth (2%) compared to the Commonwealth as a whole (9%). It is important to keep in mind, however, that many individuals with careers in this cluster are self-employed and thus not captured in these statistics. Prepare for careers from graphic design to broadcast journalism through a focus on advanced technologies used in venues including corporate boardrooms, hotels and convention centers, classrooms, and museums. Technical writers, also called technical communicators, are responsible for helping others understand complex technical information or how to use technology products and their employment is expected to increase. Growth and changes in technology and electronics in the home and workplace will increase demand for technical writers. Photographers should see job prospects grow. Self-employed photographers will increase due to demands from individuals wishing to have portraits taken and corporations seeking photographs for marketing materials. Career prospects for producers and directors are expected to increase as a result of new content delivery methods – such as watching TV online or on a mobile device – and the popularity of reality television.
Valley Dance Studio
Interior Design
Glass Art
Journalism
Multimedia Journalist

Career
Spotlight
Do you like to express yourself?
Are you creative?
Do you enjoy writing, performing,
drawing, or designing?
Do you enjoy using multimedia
technology?
What It Takes:
​
Strong writing & oral language skills
Creativity & innovation
Understanding of multimedia technology
Artistic talent
Web Designer
​
Web design is a relatively new industry, having been created with the advent of the internet, and is gaining popularity in particular over the last ten years, as digital media has become a major part of many people’s lives. Most people rely on the web for their communications, information, shopping, social life and more. The demand for web designers has been growing rapidly and the industry is currently considered a good one with relation to job prospects and future growth.
Proficiencies include:
​
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Meet with internal stakeholders or external clients to discuss objectives for Internet and intranet sites and other online projects
-
Provide expert creative guidance on the overall look, feel and functionality of
web design projects
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Create concepts in design programs such as Adobe Photoshop and Illustrator
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Know languages such as HTML and JavaScript
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Create compelling artwork (including images, icons, banners) and layouts
that are appealing and user-friendly
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Conduct quality assurance work to identify possible problems before launch
Career Pathways
Middle School
High School
Technical
Center
Community
College
Traditional
College
Graduate
School
Floral Designers
Public Address Systems
Announcer
Local Entertainer
Assistant Web Manager
Telecommunication Technician
Graphic Designer
Web Developer
Technical Writer
Movie Producer
Art Director
Communications Director
Creative Director
Average Salary
$36,770
Average Salary
$58,000
Average Salary
73,700
Average Salary
$154,626

